Proprietary
Culture

Design, engineering, and strategy — fully integrated.
We build bespoke software, brands, and workflows
for companies that want to do things their own way.

See the work ↓
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The Thesis

AI makes every company a culture.

AI is collapsing the distance between vision and execution. What used to require massive teams and budgets can now be done by small, focused studios with taste and the right tools. This changes everything.

We imagine a world of small companies that do things completely their way. Bespoke software built around how they actually work. In-house visual style that isn't a Canva template. Workflows shaped to the business, not the other way around. Proprietary culture — not borrowed, not outsourced, not generic.

The companies that win won't be the ones running the same stack as everyone else. They'll be the ones with their own tools, their own aesthetic, their own way of operating — an ecosystem of small, opinionated, beautifully built businesses.

We build that. Design, engineering, and strategy — fully integrated — so nothing gets lost in translation and everything feels like it belongs to you.

Services

(04)
01

Custom Automations

We find the most painful, time-consuming parts of your workflow and automate them. AI-powered tools, custom scripts, integrations — built around how your business actually operates.

Efficiency
02

Websites & Landing Pages

Marketing sites, product pages, campaign launches. Designed and built end-to-end in Next.js. Not a template — the real thing.

Design + Dev
03

Web Applications

Dashboards, admin consoles, internal tools, interactive products. Full-stack builds with real functionality, not just a pretty face.

Full Stack
04

Brand Identity + Build

Logo, type, color, tone — then the website that brings it to life. We design the brand AND ship the digital presence. End to end, nothing lost in translation.

End to End

Work

(05)
001

Rekkin

Web App
Live +
Full-stack social media platform for opinion aggregation. Built with React, Vite, and Tailwind on the frontend with NestJS, Prisma, and PostgreSQL on the backend. Features include Google OAuth, data visualization with Chart.js and D3 force graphs, and image hosting via Cloudinary. Built for Idea Markets Labs.
Dashboard
DashboardMain feed with opinion aggregation
Network Graph
Rating SystemRating system with weighted algorithm
Profile
ProfileUser profiles with opinion history
Analytics
How it WorksUser-friendly onboarding flow
002

Grift Shop

Digital Marketing + VFX
Live +
AI-generated video marketing for a streetwear brand. Produced 4 Instagram reels using Sora and Kling for AI video generation, edited and composited in Capcut.
Reel 1
Reel 1AI-generated product showcase
Reel 2
Reel 2Brand story VFX
Reel 3
Reel 3Narrative storytelling
Reel 4
Reel 4Streetwear campaign visuals
Evidence of Influence
Reel 5Tweet by major (756K follower) account boosting our narrative
003

Nick Dove

Portfolio + Admin Console
Live +
Portfolio website for a photographer, built with Eleventy and Tailwind CSS. Includes a bespoke admin console in Next.js so the client can manage their own content without touching code.
Homepage
HomepageHero and portfolio grid
Gallery
LogoAnimated dove logo
Project Detail
Admin LoginProtected admin console
Admin Console
Admin ConsoleContent management interface
Mobile
Rich Text EditorContent management
004

Vulgar Selfcare

E-Commerce
Live +
E-commerce Shopify build for a skincare brand. Custom theme development, product pages, and storefront design.
Homepage
HomepageStorefront landing page
Product Page
CollectionProduct grid browse
Collection
Product PageProduct detail layout
Cart
Product Page DetailCopy and hero image for product
Your software should be yours.
Your brand should be yours.
We build things that belong to you
and no one else.
— The pitch

Let's
build.